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1. |
Advertising and Promotion : supplemental aspects of integrate marketing communications
by Shimp, Terence A
Publication:
United States Thomson 2003
. xxi.; 650p
, Includes bibliographical references and index
27cm
Date:2003
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2. |
Advertising, promotion, and other aspects of integrated marketing communications
by Shimp, Terence A.
Publication:
United States of America South-Western, Cengage Learning 2013
. xxii.; 719 p.
, Includes index, bibliography
28 cm
Date:2013
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