Advertising, promotion, and other aspects of integrated marketing communications
by Shimp, Terence A.
Additional authors: Andrews, J. Craig
Edition statement:9th ed.
Published by :
South-Western, Cengage Learning
(United States of America)
Physical details: xxii.; 719 p. col.; pho. 28 cm
ISBN: 9781133191421.
Subject(s):
Communication in marketing
|
Sales promotion
|
Advertising
|
Direct marketing
Year: 2013
| Item type | Location | Call number | Status | Date due |
|---|---|---|---|---|
 Pinjaman Dewasa |
PERPUSTAKAAN AWAM LABUAN Bahagian Buku Bukan Fiksyen Dewasa, Tingkat 1 | 658.8 SHI (Browse shelf) | Ordered |
Includes index, bibliography
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