Advertising and Promotion : supplemental aspects of integrate marketing communications
by Shimp, Terence A
, - Series: - Edition statement:6th ed. Published by : Thomson (United States) Physical details: xxi.; 650p - 27cm ISBN: 0030352711. Subject(s): Communication in marketing | Sales promotion | Advertising and promotion Year: 2003Online resources:
| Item type | Location | Call number | Status | Date due |
|---|---|---|---|---|
 Rujukan Dewasa |
PERPUSTAKAAN AWAM LABUAN Bahagian Rujukan Dewasa, Tingkat 1 | 658.82 SHI (Browse shelf) | Not for loan |
Includes bibliographical references and index
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