Shimp, Terence A.

Advertising, promotion, and other aspects of integrated marketing communications Terence A. Shimp; J. Craig Andrews - 9th ed. - United States of America South-Western, Cengage Learning 2013 - xxii.; 719 p. col.; pho. 28 cm

Includes index, bibliography

9781133191421


Communication in marketing
Sales promotion
Advertising
Direct marketing

658.8