000 -LEADER |
fixed length control field |
00895n00 a2200301 4500 |
001 - CONTROL NUMBER |
control field |
44453 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
Clm |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20240822015224.0 |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
fixed length control field |
Book |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
090814n eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781133191421 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 |
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) |
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
658.8 SHI |
100 10 - MAIN ENTRY--PERSONAL NAME |
Personal name |
Shimp, Terence A. |
9 (RLIN) |
71 |
245 1N - TITLE STATEMENT |
Title |
Advertising, promotion, and other aspects of integrated marketing communications |
Statement of responsibility, etc |
Terence A. Shimp; J. Craig Andrews |
250 ## - EDITION STATEMENT |
Edition statement |
9th ed. |
260 0# - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
United States of America |
Name of publisher, distributor, etc |
South-Western, Cengage Learning |
Date of publication, distribution, etc |
2013 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxii.; 719 p. |
Other physical details |
col.; pho. |
Dimensions |
28 cm |
500 ## - GENERAL NOTE |
General note |
Includes index, bibliography |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Communication in marketing |
9 (RLIN) |
72 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Sales promotion |
9 (RLIN) |
79 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Advertising |
9 (RLIN) |
80 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Direct marketing |
9 (RLIN) |
81 |
700 10 - ADDED ENTRY--PERSONAL NAME |
Personal name |
Andrews, J. Craig |
9 (RLIN) |
73 |
903 ## - LOCAL DATA ELEMENT C, LDC (RLIN) |
Price |
RM118.00 |
940 ## - EQUIVALENCE OR CROSS-REFERENCE--UNIFORM TITLE [OBSOLETE] [CAN/MARC only] |
Reading Level |
Adult |
942 ## - ADDED ENTRY ELEMENTS (Clms) |
Source of classification or shelving scheme |
|
Clms issues (borrowed), all copies |
0 |