The service-dominant logic of marketing
by Lusch, Robert F.
Additional authors: Vargo, Stephen L. Published by : Prentice-Hall of India (New Delhi) Physical details: xviii, 449 p. 24 cm. ISBN: 8120330404. Subject(s): Marketing -- Philosophy | Customer services | Relationship marketing Year: 2006| Item type | Location | Call number | Status | Date due |
|---|---|---|---|---|
 Rujukan Dewasa |
PERPUSTAKAAN AWAM LABUAN Bahagian Rujukan Dewasa, Tingkat 1 | 658.8 LUS (Browse shelf) | Ordered |
Includes index
Adult
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