000 -LEADER |
fixed length control field |
00777n00 a2200289 4500 |
001 - CONTROL NUMBER |
control field |
37745 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
Clm |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20240707021029.0 |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
fixed length control field |
Book |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
090220n eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
8120330404 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 |
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) |
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
658.8 LUS |
100 10 - MAIN ENTRY--PERSONAL NAME |
Personal name |
Lusch, Robert F. |
245 1N - TITLE STATEMENT |
Title |
The service-dominant logic of marketing |
Remainder of title |
Dialog, debate, and directions |
Statement of responsibility, etc |
Robert F. Lusch, Stephen L. Vargo |
260 0# - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
New Delhi |
Name of publisher, distributor, etc |
Prentice-Hall of India |
Date of publication, distribution, etc |
2006 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xviii, 449 p. |
Dimensions |
24 cm. |
500 ## - GENERAL NOTE |
General note |
Includes index |
521 ## - TARGET AUDIENCE NOTE |
Target audience note |
Adult |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing |
General subdivision |
Philosophy |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Customer services |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Relationship marketing |
700 10 - ADDED ENTRY--PERSONAL NAME |
Personal name |
Vargo, Stephen L. |
903 ## - LOCAL DATA ELEMENT C, LDC (RLIN) |
Price |
RM 146.00 |
940 ## - EQUIVALENCE OR CROSS-REFERENCE--UNIFORM TITLE [OBSOLETE] [CAN/MARC only] |
Reading Level |
Adult |
942 00 - ADDED ENTRY ELEMENTS (Clms) |
Clms issues (borrowed), all copies |
0 |