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1. |
Advertising, promotion, and other aspects of integrated marketing communications
by Shimp, Terence A.
Publication:
United States of America South-Western, Cengage Learning 2013
. xxii.; 719 p.
, Includes index, bibliography
28 cm
Date:2013
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Z.E.R.O
by Jaff, Joseph
Publication:
New Jersey John Wiley & Sons, Inc. 2014
. xvi.; 272 p.
, Includes index
24 cm.
Date:2014
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