Advertising and integrated brand promotion
by O'Guinn, Thomas C.
Additional authors: Allen, Chris T. | Semenik, Richard J. Edition statement:5th ed. Published by : South-Western (Australia) Physical details: xlii,726 p. Ill. pho. col. 28 cm. ISBN: 9780324568677. Subject(s): Advertising | Advertising media planning Year: 2009| Item type | Location | Call number | Status | Date due |
|---|---|---|---|---|
 Rujukan Dewasa |
PERPUSTAKAAN AWAM LABUAN Bahagian Rujukan Dewasa, Tingkat 1 | 659.122 OGU (Browse shelf) | Not for loan |
Includes index
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