| 000 -LEADER |
|---|
| fixed length control field |
00778n00 a2200289 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
58086 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
Clm |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240918014912.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
Book |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110114n eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780324568677 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.122 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
659.122 OGU |
| 100 10 - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
O'Guinn, Thomas C. |
| 245 1N - TITLE STATEMENT |
|---|
| Title |
Advertising and integrated brand promotion |
| Statement of responsibility, etc |
Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
5th ed. |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Australia |
| Name of publisher, distributor, etc |
South-Western |
| Date of publication, distribution, etc |
2009 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xlii,726 p. |
| Other physical details |
Ill. pho. col. |
| Dimensions |
28 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising media planning |
| 700 10 - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Allen, Chris T. |
| 700 10 - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Semenik, Richard J. |
| 903 ## - LOCAL DATA ELEMENT C, LDC (RLIN) |
|---|
| Price |
RM 138.60 |
| 940 ## - EQUIVALENCE OR CROSS-REFERENCE--UNIFORM TITLE [OBSOLETE] [CAN/MARC only] |
|---|
| Reading Level |
Adult |
| 942 00 - ADDED ENTRY ELEMENTS (Clms) |
|---|
| Clms issues (borrowed), all copies |
0 |
