| 000 -LEADER |
|---|
| fixed length control field |
00827n00 a2200313 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
24444 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
Clm |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240822013134.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
- |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
070311n eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0030352711 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.82 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
658.82 SHI |
| 100 10 - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Shimp, Terence A |
| 240 1N - UNIFORM TITLE |
|---|
| Uniform title |
- |
| 245 1N - TITLE STATEMENT |
|---|
| Title |
Advertising and Promotion : supplemental aspects of integrate marketing communications |
| Remainder of title |
- |
| Statement of responsibility, etc |
/ Terence A. Shimp |
| Medium |
- |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
6th ed. |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
United States |
| Name of publisher, distributor, etc |
Thomson |
| Date of publication, distribution, etc |
2003 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxi.; 650p |
| Other physical details |
- |
| Dimensions |
27cm |
| Accompanying material |
- |
| 440 0N - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
- |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes bibliographical references and index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Communication in marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Sales promotion |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising and promotion |
| 856 4# - ELECTRONIC LOCATION AND ACCESS |
|---|
| Electronic name |
- |
| Uniform Resource Identifier |
- |
| 903 ## - LOCAL DATA ELEMENT C, LDC (RLIN) |
|---|
| Price |
RM135.00 |
| 940 ## - EQUIVALENCE OR CROSS-REFERENCE--UNIFORM TITLE [OBSOLETE] [CAN/MARC only] |
|---|
| Reading Level |
- |
| 942 00 - ADDED ENTRY ELEMENTS (Clms) |
|---|
| Clms issues (borrowed), all copies |
2 |
