From brand vision to brand evaluation
by De Chernatony, Leslie
Published by : Butterworth-Heinemann (Woburn, MA) Physical details: xv, 293 p Ill. col. 24 cm ISBN: 0750646144. Subject(s): Product management Year: 2002| Item type | Location | Call number | Status | Date due |
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 Rujukan Dewasa |
PERPUSTAKAAN AWAM LABUAN Bahagian Rujukan Dewasa, Tingkat 1 | 658.8 DEC (Browse shelf) | Not for loan |
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| 658.8 COU Marketing channels | 658.8 COU Marketing channels | 658.8 CYR Marketing your product | 658.8 DEC From brand vision to brand evaluation | 658.8 DUN Retailing | 658.8 DUR Winning The Marketing War |
Includes index
Adult
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