De Chernatony, Leslie
From brand vision to brand evaluation Strategically building and sustaining brands / Leslie de Chernatony - Woburn, MA Butterworth-Heinemann 2002 - xv, 293 p Ill. col. 24 cm
Includes index
Adult
0750646144
Product management
658.8
From brand vision to brand evaluation Strategically building and sustaining brands / Leslie de Chernatony - Woburn, MA Butterworth-Heinemann 2002 - xv, 293 p Ill. col. 24 cm
Includes index
Adult
0750646144
Product management
658.8