000 -LEADER |
fixed length control field |
00770n00 a2200277 4500 |
001 - CONTROL NUMBER |
control field |
44453 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
Clm |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20240930015457.0 |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
fixed length control field |
Book |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
090814n eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781133273875 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 |
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) |
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
658.8 MCD |
100 10 - MAIN ENTRY--PERSONAL NAME |
Personal name |
McDaniel, Carl |
9 (RLIN) |
71 |
245 1N - TITLE STATEMENT |
Title |
Introduction to marketing |
Statement of responsibility, etc |
Carl McDaniel, Charles W. Lamb, Joseph F. Hair |
250 ## - EDITION STATEMENT |
Edition statement |
12th ed. |
260 0# - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
United States of America |
Name of publisher, distributor, etc |
South-Western, Cengage Learning |
Date of publication, distribution, etc |
2013 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxviii.; 890 p. |
Other physical details |
col.; pho. |
Dimensions |
28 cm |
500 ## - GENERAL NOTE |
General note |
Includes index, bibliography |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing |
9 (RLIN) |
72 |
700 10 - ADDED ENTRY--PERSONAL NAME |
Personal name |
Lamb, Charles W. |
9 (RLIN) |
73 |
700 10 - ADDED ENTRY--PERSONAL NAME |
Personal name |
Hair, Joseph F. |
Titles and other words associated with a name |
Jr. |
9 (RLIN) |
74 |
903 ## - LOCAL DATA ELEMENT C, LDC (RLIN) |
Price |
RM120.00 |
940 ## - EQUIVALENCE OR CROSS-REFERENCE--UNIFORM TITLE [OBSOLETE] [CAN/MARC only] |
Reading Level |
Adult |
942 ## - ADDED ENTRY ELEMENTS (Clms) |
Source of classification or shelving scheme |
|
Clms issues (borrowed), all copies |
0 |