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McDaniel, Carl

Introduction to marketing Carl McDaniel, Charles W. Lamb, Joseph F. Hair - 12th ed. - United States of America South-Western, Cengage Learning 2013 - xxviii.; 890 p. col.; pho. 28 cm

Includes index, bibliography

ISBN: 9781133273875

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8