Understanding services management Integrating marketing, organisational behaviour, operations and human resource management Edited by William J. Glynn and James G. Barnes - New Delhi Prentice-Hall of India 2007 - xxvi, 485 p. Ill. 24 cm.

Includes index

Adult

9788120329355


Service industries--Management
Customer services--Management
Service industries--Marketing
Customer services--Marketing

658.20