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1. |
Selling The Dream
by Kawasaki, Guy
Publication:
New York HarperCollins Publishers 1991
. ix, 325p.
, Includes index
20cm.
Date:1991
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2. |
Classic Failures in Product Marketing : Marketing Principles Violation and How to Avoid them
by Hendon, Donald W.
Publication:
Petaling Jaya Hardknocks Factory S/B
. 377p
, -
25cm
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3. |
From brand vision to brand evaluation
by De Chernatony, Leslie
Publication:
Woburn, MA Butterworth-Heinemann 2002
. xv, 293 p
, Includes index
24 cm
Date:2002
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4. |
The lean machine
by Oosterwal, Dantar P.
Publication:
New York American Management Association 2010
. xvii.; 254 p.
, Includes index; bibliography
24 cm
Date:2010
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5. |
Getting The Best From Agencies And Other Outside Services
by Smith, Geoffrey
Publication:
London Kogan Page Limited 1994
. 160p.
, Includes bibliographical and indexes
21cm
Date:1994
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6. |
Successful Product Management
by Morse, Stephen
Publication:
London Kogan Page Limited 1994
. 130p.
, Include bibliography and indexes
21cm
Date:1994
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7. |
New product forecasting
by Kahn, Kenneth B.
Publication:
New Delhi Prentice-Hall of India 2007
. xviii, 157 p.
, Includes references, index
22 cm.
Date:2007
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8. |
Branding unbound
by Mathieson, Rick
Publication:
New Delhi Prentice-Hall of India 2007
. 244 p.
, Includes index
24 cm.
Date:2007
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9. |
The product manager's field guide
by Gorchels, Linda
Publication:
New York McGraw-Hill 2003
. vii, 228 p.
, Includes index
24 cm.
Date:2003
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10. |
New Products Management
by Crawford Merle
Publication:
America McGraw-Hill 2008
. xviii;558p
, Index
24cm
Date:2008
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11. |
Product strategy and management
by Baker, Michael
Publication:
England Pearson Education Limited 2007
. xviii.; 541 p.
, Includes index, bibliography
26 cm
Date:2007
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12. |
Memahami jenama
by Cheverton, Peter
Publication:
Kuala Lumpur Institut Terjemahan Negara Malaysia Berhad 2009
. x.; 174 p.
21 cm
Date:2009
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13. |
Managing Product Management
by Haines, Steven
Publication:
New York McGrawHill 2012
. xiii,271p.
, include index
24cm.
Date:2012
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14. |
The experience economy
by Joseph, Pine B.
Publication:
Massachusetts Havard Business Review Press 2011
. xxvii.; 360 p.
, Includes index; bibliography
21 cm.
Date:2011
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15. |
Product management & strategy
by Lehmann, Donald R.
Publication:
Selangor McGraw-Hill (Malaysia) Sdn. Bhd. 2010
. xvi.; 384 p.
, Includes indexl; bibliography
26 cm.
Date:2010
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16. |
Product Management * Strategy
by Lehmann R. Donald
Publication:
New York McGrawHill
. 384p.
, Include index
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17. |
Global Malaysian Brands
by Lin, Carol
Publication:
Kuala Lumpur Kanyin Publications 2013
. 301 p.
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21 cm.
Date:2013
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