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1. |
Pengurusan pemasaran dan operasi restoran
by Ali Mohamad Noor
Publication:
Malaysia Pusat Penerbitan Universiti (UPENA) UiTM 2006
. 98 pg
, -
23 cm
Date:2006
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2. |
Perancangan dan Pengurusan Keluaran
by Nik Rahimah Nik Yacob
Publication:
Petaling Jaya Penerbit Fajar Bakti Sdn Bhd 1992
. 154p.
, Includes bibliography & index
23cm.
Date:1992
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3. |
Magnet Marketing: The Ultimate Strategy For Attracting and Holding Customers
by Graham, John R.
Publication:
Canada John Wiley & Sons 1991
. xiv, 238p.
, Includes index
24cm.
Date:1991
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4. |
Capturing customers : how to target the hottest markets of the 90s
by Francese,Peter
Publication:
Kuala Lumpur Golden Books Centre 1992
. 192p.
, Includes index
23cm
Date:1992
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5. |
Crisis marketing : when bad things happen to good companies
by Marconi,Joe
Publication:
Kuala Lumpur Golden Books Centre 1993
. ix.;216p.
, Includes bibliographical references and index
23cm
Date:1993
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6. |
Powerful marketing minutes : 50 ways to develop market leadership in the 21st century
by Howard, Steven
Publication:
Singapore Talisman Publishing Pte Ltd 2000
. x.; 185p
, Includes bibliographical references
21cm
Date:2000
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7. |
How to sharpen your competitive edge
by Reynolds, Don
Publication:
United States Sourcebooks Trade 1994
. viii.; 190p
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27cm
Date:1994
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8. |
Penjualan Secara Kreatif
by Lang, J.W
Publication:
Kuala Lumpur Dewan Bahasa dan Pustaka 1992
. xiii.; 134p
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18cm
Date:1992
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9. |
Marketing Management
by Kotler, Philip
Publication:
Singapore Prentice Hall 2006
. 830p.
, Includes index
28cm.
Date:2006
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10. |
Marketing management
by Diwan, Parag
Publication:
Selangor Golden Books Centre Sdn. Bhd. 2005
. iii, 304 p
, Includes index
22 cm
Date:2005
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11. |
Strategic Marketing: Planning and Control
by Ensor, John
Publication:
Oxford BH 1999
. 176p.
, Includes index
24cm.
Date:1999
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12. |
Strategic Marketing Management
by /
Publication:
Boston Harvard Business School 1957
. xvi.:656p.
, Includes indexes
25cm
Date:1957
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13. |
Marketing 99/00
by /
Publication:
Connecticut McGraw-Hill 1999
. x.:230p.
, Includes indexes
27cm
Date:1999
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14. |
A Preface To Marketing Management
by Peter, J. Paul
Publication:
Boston Irwin McGraw-Hill 2000
. xviii.:318p.
, Include indexes
23cm
Date:2000
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15. |
Winning The Marketing War
by Duro, Robert
Publication:
Chichester John Wiley And Sons 1989
. xi.:161p.
23cm
Date:1989
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16. |
Managing The Big Sale
by Crosby, John V
Publication:
United States NTC Business Books 1996
. 224p.
, Include indexes
23cm
Date:1996
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17. |
Basics of distribution management
by Kapoor, Satish K.
Publication:
New Delhi Prentice-Hall of India 2007
. xi, 260 p.
, Includes index
24 cm.
Date:2007
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18. |
Market-based management
by Best, Roger J.
Publication:
New Delhi Prentice-Hall of India 2006
. xxii, 506 p.
, Includes glossary, index
24 cm.
Date:2006
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19. |
Marketing management
by Kotler, Philip
Publication:
New Delhi Printice-Hall of India 2006
. xxxvii, 120 p.
, Includes appendix, glossary, index
28 cm.
Date:2006
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20. |
Strategic Asian marketing
by Keh, Hean Tat
Publication:
Singapore Prentice Hall 2004
. xvii, 269 p.
, Includes index
24 cm.
Date:2004
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