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1. |
The 11 immutable laws of internet branding
by Ries,Al.
Publication:
New York harper Business 2000
. 175p.
, Includes index
19cm
Date:2000
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2. |
Strategic branding management
by Keller, Kevin Lane
Publication:
New Jersey Pearson Education, Inc. 2003
. xxvii.; 788 p.
, Includes index; bibliography
25 cm.
Date:2003
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3. |
Memahami jenama
by Cheverton, Peter
Publication:
Kuala Lumpur Institut Terjemahan Negara Malaysia Berhad 2009
. x.; 174 p.
21 cm
Date:2009
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4. |
Brand leadership
by Aaker, David A.
Publication:
United Kingdom Pocket Books 2000
. xii.; 351 p.
, Includes index
20 cm
Date:2000
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5. |
Becoming a category of one
by Calloway, Joe
Publication:
New Jersey John Wiley & Sons, Inc. 2003
. xiv.; 251 p.
, Includes index
23 cm
Date:2003
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6. |
Applying the branding iron
by Kompella, Kartikeya
Publication:
Kuala Lumpur Synergy Media
. 139 p.
22 cm
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7. |
The cash register rings non-stop
by Lok Eng Hock
Publication:
Selangor Marshall Cavendish (Malaysia) Sdn. Bhd. 2007
. 191 p.
23 cm.
Date:2007
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8. |
Strategic Brand Management
by Keller Lane Kevin
Publication:
New York Pearson
. 692p.
, include index
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9. |
Global Malaysian Brands
by Lin, Carol
Publication:
Kuala Lumpur Kanyin Publications 2013
. 301 p.
, -
21 cm.
Date:2013
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