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1. |
Harvard Business Review on Brand Management
Publication:
USA Harvard Business School Press 1999
. 193p.
, Includes index
21cm.
Date:1999
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2. |
Harvard Business Review on Marketing
Publication:
USA Harvard Business School Press 2001
. 171p.
, Includes index
21cm.
Date:2001
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3. |
The 11 immutable laws of internet branding
by Ries,Al.
Publication:
New York harper Business 2000
. 175p.
, Includes index
19cm
Date:2000
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4. |
Brand Management 101
by Dhar, Mainak
Publication:
Singapore John Wiley & Sons 2007
. 215p.
, Includes index
23cm.
Date:2007
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5. |
Harvard Business Review On Brandd Management
by /
Publication:
Boston Harvard Business Review Paperback 1994
. v.:204p.
, Include indexes
21cm
Date:1994
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6. |
Advertising media planning
by Kelley, Larry D.
Publication:
New Delhi Prentice-Hall of India 2007
. vii, 144 p.
, Includes index
23 cm.
Date:2007
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7. |
Malaysia's most valuable brands
Publication:
Malaysia Association of Accredited Advertising Agents Malaysia
. 160 p.
29 cm.
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8. |
How they started global brands
Publication:
Petaling Jaya Advantage Quest Publications 2008
. 211 p.
23 cm.
Date:2008
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9. |
Strategic branding management
by Keller, Kevin Lane
Publication:
New Jersey Pearson Education, Inc. 2003
. xxvii.; 788 p.
, Includes index; bibliography
25 cm.
Date:2003
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10. |
Memahami jenama
by Cheverton, Peter
Publication:
Kuala Lumpur Institut Terjemahan Negara Malaysia Berhad 2009
. x.; 174 p.
21 cm
Date:2009
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11. |
Brand leadership
by Aaker, David A.
Publication:
United Kingdom Pocket Books 2000
. xii.; 351 p.
, Includes index
20 cm
Date:2000
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12. |
The cash register rings non-stop
by Lok Eng Hock
Publication:
Marshall Cavendish Business 2010
. 191 p.
23 cm.
Date:2010
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13. |
Becoming a category of one
by Calloway, Joe
Publication:
New Jersey John Wiley & Sons, Inc. 2003
. xiv.; 251 p.
, Includes index
23 cm
Date:2003
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14. |
Just good business
by McElhaney, Kellie A.
Publication:
San Francisco Berrett-Koehler Publishers, Inc. 2008
. x.; 194 p.
, Includes index; bibliography
24 cm.
Date:2008
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15. |
Brand Turnaround
by Post, Karen
Publication:
New York McGrawHill 2012
. xxiv,262p.
, include index
24cm.
Date:2012
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16. |
Applying the branding iron
by Kompella, Kartikeya
Publication:
Kuala Lumpur Synergy Media
. 139 p.
22 cm
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17. |
The cash register rings non-stop
by Lok Eng Hock
Publication:
Selangor Marshall Cavendish (Malaysia) Sdn. Bhd. 2007
. 191 p.
23 cm.
Date:2007
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18. |
Be your own brand
by McNally, David
Publication:
San Francisco Berrett-Koehler Publishers, Inc. 2011
. ix.; 143 p.
, Includes bibliography, index
22 cm.
Date:2011
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19. |
The brutal truth about Asian branding
by Baladi, Joseph
Publication:
Singapore John Wiley & Sons (Asia) Pte. Ltd. 2011
. viii.; 280 p.
, Includes index
24 cm.
Date:2011
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20. |
How they started global brands
Publication:
Petaling Jaya Advantage Quest Publications 2008
. 211 p.
23 cm.
Date:2008
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