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Advertising and Promotion : supplemental aspects of integrate marketing communications

By Shimp, Terence A. United States Thomson 2003 . xxi.; 650p , Includes bibliographical references and index 27cm. 0030352711

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Advertising, promotion, and other aspects of integrated marketing communications

By Shimp, Terence A.. United States of America South-Western, Cengage Learning 2013 . xxii.; 719 p. , Includes index, bibliography 28 cm. 9781133191421

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