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Principles of service marketing and management

by Lovelock, Christopher
Additional authors: Wright, Christopher Edition statement:2nd ed. Published by : Pearson Education, Inc. (New Jersey) Physical details: xix, 436 p. Ill. col. 26 cm. ISBN: 0130950122. Subject(s): Service industries -- Marketing -- United States | Service industries -- Management -- United States Year: 2002
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Item type Location Call number Status Date due
Rujukan Dewasa Rujukan Dewasa PERPUSTAKAAN AWAM LABUAN
Bahagian Rujukan Dewasa, Tingkat 1
658.821 LOV (Browse shelf) Not for loan

Includes glossary, index

Adult

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