Advertising And Promotion : An Intergrated Marketing Communications Perspective
by Belch, George E
, Fifth Edition Additional authors: Michael A. Belch Published by : McGraw-Hill (Boston) Physical details: xx.:900p. 27cm ISBN: 0071180265. Subject(s): Advertising | Sales promotion | Communication in marketing Year: 2001| Item type | Location | Call number | Status | Date due |
|---|---|---|---|---|
 Rujukan Dewasa |
PERPUSTAKAAN AWAM LABUAN Bahagian Rujukan Dewasa, Tingkat 1 | 659.1 BEL (Browse shelf) | Not for loan |
Include indexes
Adult
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