Services Marketing ; Integrating Customer Focus Across The Firm
by Zeithaml, Valarie A
, Second Edition Additional authors: Mary Jo Bitner Published by : Irwin McGraw-Hill (Boston) Physical details: xxviii.:620p. 26cm ISBN: 0072312211. Subject(s): Service industries -- Marketing | Customer services | Marketing Year: 2000| Item type | Location | Call number | Status | Date due |
|---|---|---|---|---|
 Rujukan Dewasa |
PERPUSTAKAAN AWAM LABUAN Bahagian Rujukan Dewasa, Tingkat 1 | 658.8 ZEI (Browse shelf) | Not for loan |
Includes indexes
Adult
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