| 000 -LEADER |
|---|
| fixed length control field |
00572 a2200229 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
Clm |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240822015329.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
150212b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780071840972 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.802 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
658.802 DID |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Didner, Pam |
| 9 (RLIN) |
5814 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Global Content Marketing |
| Statement of responsibility, etc |
Pam Didner |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York |
| Name of publisher, distributor, etc |
McGraw Hill Education |
| Date of publication, distribution, etc |
2014 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
244p. |
| Dimensions |
23cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Include index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| 9 (RLIN) |
72 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Strategic planning |
| 9 (RLIN) |
627 |
| 903 ## - LOCAL DATA ELEMENT C, LDC (RLIN) |
|---|
| Price |
RM185 |
| 940 ## - EQUIVALENCE OR CROSS-REFERENCE--UNIFORM TITLE [OBSOLETE] [CAN/MARC only] |
|---|
| Reading Level |
Adult |
| 942 00 - ADDED ENTRY ELEMENTS (Clms) |
|---|
| Clms issues (borrowed), all copies |
0 |
| Source of classification or shelving scheme |
|
