| 000 -LEADER |
|---|
| fixed length control field |
00800n00 a2200289 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
82697 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
Clm |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240922021400.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
Book |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110114n eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780789749178 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.872 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
658.872 DIE |
| 100 10 - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Dietrich, Gini |
| 245 1N - TITLE STATEMENT |
|---|
| Title |
Marketing in the round |
| Remainder of title |
how to develop an integrated marketing campaign in the digital era |
| Statement of responsibility, etc |
Gini Dietrich; Geoff Livingston |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Indianapolis |
| Name of publisher, distributor, etc |
Que |
| Date of publication, distribution, etc |
2012 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xviii.; 201 p. |
| Other physical details |
ill. |
| Dimensions |
24 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Internet marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Social media |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Mass media |
| General subdivision |
Technological innovations |
| 700 10 - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Livingston, Geoff |
| 903 ## - LOCAL DATA ELEMENT C, LDC (RLIN) |
|---|
| Price |
RM136.00 |
| 940 ## - EQUIVALENCE OR CROSS-REFERENCE--UNIFORM TITLE [OBSOLETE] [CAN/MARC only] |
|---|
| Reading Level |
Adult |
| 942 00 - ADDED ENTRY ELEMENTS (Clms) |
|---|
| Clms issues (borrowed), all copies |
0 |
