Basic marketing research (Record no. 41432)

000 -LEADER
fixed length control field 00713n00 a2200265 4500
001 - CONTROL NUMBER
control field 51706
003 - CONTROL NUMBER IDENTIFIER
control field Clm
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240918014625.0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field Book
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 070320n eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0131971212
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) 658.8 MAL
100 10 - MAIN ENTRY--PERSONAL NAME
Personal name Malhotra, K. Naresh
245 1N - TITLE STATEMENT
Title Basic marketing research
Remainder of title A decision - making approach
Statement of responsibility, etc Naresh K. Malhotra; Mark Peterson
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 0# - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Jersey
Name of publisher, distributor, etc Pearson Education, Inc.
Date of publication, distribution, etc 2006
300 ## - PHYSICAL DESCRIPTION
Extent xl., 631 p.
Other physical details ill., col., pho.
Dimensions 28 cm
Accompanying material Insert cd
500 ## - GENERAL NOTE
General note Includes index
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing research
700 10 - ADDED ENTRY--PERSONAL NAME
Personal name Peterson, Mark
903 ## - LOCAL DATA ELEMENT C, LDC (RLIN)
Price RM127.50
940 ## - EQUIVALENCE OR CROSS-REFERENCE--UNIFORM TITLE [OBSOLETE] [CAN/MARC only]
Reading Level Adult
942 00 - ADDED ENTRY ELEMENTS (Clms)
Clms issues (borrowed), all copies 0
Copies
Price effective from Permanent Location Date last seen Not for loan Date acquired Source of classification or shelving scheme Clms item type Lost status Cost, normal purchase price Withdrawn status Cost, replacement price Damaged status Barcode Shelving location Current Location Full call number
2014-05-15PERPUSTAKAAN AWAM LABUAN2014-05-15Ordered2010-03-15 Rujukan Dewasa 127.50 127.50 D030934Bahagian Rujukan Dewasa, Tingkat 1PERPUSTAKAAN AWAM LABUAN658.8 MAL
2014-05-15PERPUSTAKAAN AWAM LABUAN2014-05-15 2010-03-15 Rujukan Dewasa 127.50 127.50 D030757Bahagian Rujukan Dewasa, Tingkat 1PERPUSTAKAAN AWAM LABUAN658.8 MAL