000 -LEADER |
fixed length control field |
00674n00 a2200253 4500 |
001 - CONTROL NUMBER |
control field |
40889 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
Clm |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20240930014631.0 |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
fixed length control field |
Book |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
090427n eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9812446168 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
659.1 |
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) |
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
659.1 AIT |
100 10 - MAIN ENTRY--PERSONAL NAME |
Personal name |
Aitchison, Jim |
245 1N - TITLE STATEMENT |
Title |
Now my advertising works! |
Remainder of title |
An advertiser's guide to what works and what doesn't in Asia |
Statement of responsibility, etc |
Jim Aitchison |
260 0# - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Singapore |
Name of publisher, distributor, etc |
Prentice Hall |
Date of publication, distribution, etc |
2005 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
205 p. |
Other physical details |
Ill. pho. col. |
Dimensions |
24 cm. |
500 ## - GENERAL NOTE |
General note |
Includes bibliography, index |
521 ## - TARGET AUDIENCE NOTE |
Target audience note |
Adult |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Advertising |
Geographic subdivision |
Asia |
903 ## - LOCAL DATA ELEMENT C, LDC (RLIN) |
Price |
RM 150.60 |
940 ## - EQUIVALENCE OR CROSS-REFERENCE--UNIFORM TITLE [OBSOLETE] [CAN/MARC only] |
Reading Level |
Adult |
942 00 - ADDED ENTRY ELEMENTS (Clms) |
Clms issues (borrowed), all copies |
0 |