Kerpen, Dave
Likeable Social Media
Dave Kerpen., Michelle Greenbaum., Robert Berk
- Third Edition
- New York McGraw Hill Education 2019
- 296 p. ill.; pho. 23 cm.
Includes bibliography and index
9781260453287
Internet makerting
Online social networks
Social media--Economic aspects
Customer relations
Branding (Marketing)
658.8