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Roman, Ernan
Voice of the customermarketing a revolutionary five-step process to create customers who care, spend, and stay / Ernan Roman - New York MC-Graw Hill 2011 - xvi.; 248 p. ill. 24 cm.
Includes index
ISBN:
9780071740838
Subjects--Topical Terms:
Relationship marketing
Customer relations
Customer profiling
Dewey Class. No.:
658.812
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