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Lovelock, Christopher
Essential of services marketing Christopher Lovelock, Jochen Wirtz, Patricia Chew - Singapore Prentice Hall 2009 - xxxii., 567 p. ill., col., pho. 28 cm.
Includes index
ISBN:
9789810679958
Subjects--Topical Terms:
Professions--Marketing
Service industries--Marketing
Dewey Class. No.:
658.820
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