Bhargava, Rohit

Likeonomics the unexpected truth behind earning trust, influencing behavior, and inspiring action Rohit Bhargava - New Jersey John Wiley and Sons, Inc. 2012 - xi.; 184 p. ill. 24 cm.

Includes index

Adult

978118137536


Economics--Psychological aspects
Marketing--Psychological aspects
Trust
Charisma (Personality trait)
Interpersonal relations
Customer relations
Public relations

658.812