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Keller, Kevin Lane
Strategic branding management building, measuring, and managing brand equity Kevin Lane Keller - 2nd ed. - New Jersey Pearson Education, Inc. 2003 - xxvii.; 788 p. ill.; pho. 25 cm.
Includes index; bibliography
ISBN:
0130411507
Subjects--Topical Terms:
Brand name products-- Management
Dewey Class. No.:
658.827
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