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Johnson,William C

Total Quality in Marketing - - / William C. Johnson,Richard J. Chvala - - Singapore S.S. Mubaruk & Brothers 1996 - xix.;276p. - 23cm - - .

includes index

ISBN: 9813046805

Subjects--Topical Terms:
Marketing--quality control
Total quality management

Dewey Class. No.: 658.802 JOH